At RYZ we interview creative and motivated people who are actively pursuing their dreams. Today we interview Shel Dockser:
Shel Dockser is a Licensed Esthetician and Reiki Practitioner born and raised in the piedmont area of North Carolina. Shel is owner and operator of Imagine Simplicity – Makeup, Esthetics and Reiki located on Mission Boulevard in North Pacific Beach. Her favorite service is the Ultimate Reiki Facial. Starting in March 2020, Shel will be offering Holy Fire Reiki Certification/Attunement classes.
What was your background before you chose your current profession?
I originally planned on becoming a therapist because that was what I associated with healing people. I had plans to go to a school in Roanoke, Virginia and was ready to pursue a degree in psychology. Sometimes life has a funny way of taking you where you’re meant to go and I ended up enrolling in cosmetology school in Post Falls, Idaho. I had been practicing esthetics and makeup artistry for about 2 years when I became certified in Reiki Energy Healing.
Was there any defining moment that led you to pursue your current path?
I really wanted to expand as a healer, esthetician, and artist but I felt like I wasn’t in an ideal area to do so. I spent countless hours everyday for months trying to find the right place to relocate my business. I had a gut feeling that San Diego was where I was supposed to be so I packed up my life and moved from Coeur d’Alene, Idaho to here in October of 2019.
I started with my desire to help empower women and it just evolved over time.
Tell us a little about some of the projects/works that you have created or have been a part of
I did the makeup for all 10 models on Team Blackwood at The 11th Annual Runway Renegades Fashion Show. I worked with a local designer in Spokane, Washington who requested a 1990’s Grunge rock look inspired by Courtney Love on a bad morning after, doing the Walk of Shame. It was an awesome opportunity to stretch my horizons as an artist.
I have big dreams for my small business. The expansion of my clientele and exposure as an artist is my main project right now. One of my goals is to create an Esthetician approved skincare and makeup line that donates a percentage of every purchase to either supporting women in shelters, on the streets, or those trying to leave abusive settings. The proceeds would go towards things like clean underwear, condoms, socks, tampons and then eventually, as the line grows, towards better housing, mental health services, and job coaching. I have always been very passionate about helping and empowering women in vulnerable and scary situations. I’m constantly drawing up new ideas to grow my business on a larger scale for this reason.
Who would you say are the people that have influenced you the most?
I’ve met so many incredible people in recent years. I don’t know that there’s a specific group of people or person that I would say has significantly influenced me.
What are some of the challenges that you have faced and how do you face new challenges?
In the beginning, I was taking every opportunity that I could to get my name out there. I worked for free with promises that it would eventually pay off. I’ve learned that you have to be picky about which “exposure” opportunities you say yes to.
What work are you most proud of?
I’m most proud of the results my acne clients have achieved and the energetic breakthroughs of my reiki clients! Both have and, continue to be, very rewarding.
Do you have any advice for an aspiring entrepreneur?
If you take care of yourself and dedicate yourself to becoming the best at what you do, it will happen over time! Even “overnight success” stories come from years of hard work. Don’t let anyone guilt you into working for free, you are worth it and you have the right to charge money for your services/product.
Where can people go to learn more about your work?
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